What's the deal with cereal?

Inspired by a recent tangent in the "Things that shouldn't piss you off" thread, this is the spot for talking about one of the greatest food inventions of mankind.

Possible icebreakers:
- Are you a cereal mixer? One on top, a different on bottom?
- Name brand or generic?
- Do you pour the milk first or on top of the cereal?
- Do you even use milk?
- Decadent sugary stuff or keeping it basic?
- Are all cereal inventors batshit crazy?

I'm on my second bowl of cocoa pebbles right now, hit me with your cereal opinions bros.